Death – Obituary : Ron Popeil, infomercial icon known for ‘But wait! There’s more’ catchphrase, dead at 86 :

Ron Popeil, the television marketer and inventor whose iconic infomercials made him a staple of pop culture, has died. He was 86.

According to a press release shared by Popeil’s representatives, the TV personality died “suddenly and peacefully” at Los Angeles’ Cedars Sinai Medical Center “in the loving arms of his family” on Wednesday. The release did not include his cause of death.

Popeil, whose father was also an inventor-salesman, developed an ability to sell things as a young man in the open-air markets of Chicago, where he moved as a teen in the 1940s after spending his earliest years in New York and Miami. He made his first infomercial in 1959 for the Chop-o-Matic food cutter.

Popeil went on to market hundreds of products on air, becoming a fixture of late-night TV. He was memorably spoofed by Dan Aykroyd on “Saturday Night Live” in 1976 and happy to take part in the parody himself, understanding and embracing his campy public image. He played or voiced himself on shows including “The X Files,” “The Simpsons” and “King of the Hill.”

According to the release, Popeil garnered more viewers and hours of American television than any other celebrity throughout his career, and his catchphrases –including “But wait! There’s more” and “less shipping and handling” – have become hallmarks of TV marketing.

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